Kristen Rivera is United Ways of California’s Marketing and Community Engagement Coordinator. She is responsible for the implementation and coordination of the Ambassador Program, and is the point of contact for local United Ways, the general public, and external organizations. She is also responsible for social media initiatives and agency-wide Spanish translation. Her nine years in direct services with immigrant families, California farmworkers, formerly incarcerated, un-housed, youth, and victims of human trafficking have tailored her expertise in improving responsive and linguistic services within the nonprofit sector. She has led several government-based projects and utilized her experience to create educational and training materials for service providers.Through her role, she aims to foster a healthy connection between community and social service programming.

Kristen holds a B.A. in Sociology and Latin American and Latino Studies from University of California, Santa Cruz and M.S. in Mass Communication from San Jose State University.

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